Product Marketing Manager - Mobile App

Ideal Candidate

You have a passion for user engagement and retention. It’s not just your career, it’s also your hobby!  You’re constantly striving to learn new things and improve outcomes. You follow industry news and read books and blogs to keep your skills current. You work well within a team environment and will thrive working in person, in our Phoenix-based office, with your colleagues.

What You'll Do

Homeowner Activation:

  • Improve and maintain homeowner activation rates through creative print and email campaigns

  • Collaborate with the product & engineering team to work toward a fully automated activation campaign

Homeowner Engagement:

  • Develop a deep understanding of the HomeKey app and usage in order to identify areas of opportunity to increase retention rates and drive revenue

  • Work with the product team to define user journeys, set up and deploy campaigns, and measure results  

  • Manage all engagement channels: device notifications, SMS, in-app messaging, email, direct mail

  • Collaborate with the creative team to design new and innovative messaging and homeowner touchpoints

  • Execute A/B tests, collect & analyze data and results

  • Responsible for planning and implementation of monthly builder reporting

ASO (App Store Optimization):

  • Maintain existing app store listings including product descriptions, promo text & visuals

  • Research & implement an optimized keyword strategy

  • Coordinate with product & creative teams on asset design and feature descriptions 

  • Stay up-to-date on the competitive landscape, conducting analysis and making storefront changes to increase rankings

Required Qualifications

  • 3+ years of professional experience working with mobile apps

  • Proven track record of creating & measuring consumer-driven campaigns that deepen engagement and retention

  • 2+ years of experience with subscription revenue models

  • Experience with digital performance marketing

  • Strong writing is a must

Bonus Points

  • Experience in a fast-paced startup environment

  • Experience working with home builders, interior designers, or home improvement companies

Tech Stack

  • OneSignal

  • Mixpanel

  • DataBox (business intelligence)

  • Zendesk

  • HubSpot


  • Mobile app: AppStoreConnect, Google Play Console

  • Productivity tools:, Google Workspace

  • OS: Mac, iOS, Android

What’s In It For You

What’s In It For You

At HomeKey we view our fellow team members as family, providing support, acceptance, and encouragement – while holding each other accountable to perform at our very best levels. You’ll have the opportunity to spread your wings, find your sweet spot, and contribute to something bigger than yourself.

Fair compensation

Competitive salary & benefits package based on knowledge and experience.

Stock options

When the company wins, we want you to as well.

Leadership development

A culture of coaching that includes a monthly learning stipend.


Full-time employees receive vacation & sick days + paid holidays to recharge or recover.

Insurance coverage

Healthcare insurance for full-time employees.

Snacks and beverages

Fuel your creativity with your favorite hydration and snacks.

Schedule flexibility

Prioritizing a work-life balance that enhances productivity.


Traditional 401k plan option. 

Quality work environment

Quality tools & equipment. Personal workspace budget.