Product Marketing Manager - Mobile App
You have a passion for user engagement and retention. It’s not just your career, it’s also your hobby! You’re constantly striving to learn new things and improve outcomes. You follow industry news and read books and blogs to keep your skills current. You work well within a team environment and will thrive working in person, in our Phoenix-based office, with your colleagues.
What You'll Do
Improve and maintain homeowner activation rates through creative print and email campaigns
Collaborate with the product & engineering team to work toward a fully automated activation campaign
Develop a deep understanding of the HomeKey app and usage in order to identify areas of opportunity to increase retention rates and drive revenue
Work with the product team to define user journeys, set up and deploy campaigns, and measure results
Manage all engagement channels: device notifications, SMS, in-app messaging, email, direct mail
Collaborate with the creative team to design new and innovative messaging and homeowner touchpoints
Execute A/B tests, collect & analyze data and results
Responsible for planning and implementation of monthly builder reporting
ASO (App Store Optimization):
Maintain existing app store listings including product descriptions, promo text & visuals
Research & implement an optimized keyword strategy
Coordinate with product & creative teams on asset design and feature descriptions
Stay up-to-date on the competitive landscape, conducting analysis and making storefront changes to increase rankings
3+ years of professional experience working with mobile apps
Proven track record of creating & measuring consumer-driven campaigns that deepen engagement and retention
2+ years of experience with subscription revenue models
Experience with digital performance marketing
Strong writing is a must
Experience in a fast-paced startup environment
Experience working with home builders, interior designers, or home improvement companies
DataBox (business intelligence)
Mobile app: AppStoreConnect, Google Play Console
Productivity tools: Monday.com, Google Workspace
OS: Mac, iOS, Android
At HomeKey we view our fellow team members as family, providing support, acceptance, and encouragement – while holding each other accountable to perform at our very best levels. You’ll have the opportunity to spread your wings, find your sweet spot, and contribute to something bigger than yourself.
Competitive salary & benefits package based on knowledge and experience.
When the company wins, we want you to as well.
A culture of coaching that includes a monthly learning stipend.
Full-time employees receive vacation & sick days + paid holidays to recharge or recover.
Healthcare insurance for full-time employees.
Snacks and beverages
Fuel your creativity with your favorite hydration and snacks.
Prioritizing a work-life balance that enhances productivity.
Traditional 401k plan option.
Quality work environment
Quality tools & equipment. Personal workspace budget.